How do you think out of the box in an industry where the regulatory lid is so tightly secured? I like to do something unexpected that goes beyond established norms and patterns, even something absurd to help me cross the mental boundaries of what I know to something I never even thought about.
In my concepts I like to associate and combine ideas and extract and apply principles in fresh, surprising ways. I keep an open mind and look for alternative answers, because when you think creatively there’s no single correct answer, only many possibilities. Exciting, inspiring possibilities!