Leonardo da Vinci once said: “Simplicity is the ultimate sophistication.” After 500 years, Leonardo’s words still ring true, and this principle is followed in advertising today.
However, producing simple, clever work isn’t easy, especially in medical advertising where important safety information often takes half the page of an ad and every print ad, website, or video must pass a thorough risk-mitigation assessment by a medical/legal review team. Whew!
That’s why it requires so much creative energy and brain power to create the simple stuff. Here is a selection of medical and hi-tech print advertising samples I created to be simple yet provocative, and capable of conveying so much more than you’d expect from a “simple” ad.