Direct marketing connects with customers in a targeted, attention-getting way that also delivers a compelling message. To accomplish this effectively, you have to come up with unique, fun ideas—ideas that are even a little crazy.
In all my direct mail projects, I try to strike a balance of being entertaining and informative. If you’re reading a direct mail piece and laughing your head off in ways that excite you, I’ve succeeded in getting your attention. But if I can also deliver a relevant message that inspires action, ah… that’s the magic—then the piece has succeeded in delivering this essential balance.