Interactive advertising is a great way to directly engage healthcare practitioners and consumers because it’s more hands-on than traditional advertising. It can get personal in ways that marketers haven’t been able to do before. I strive for this personalized engagement because I know it can lead to greater satisfaction and encourage customers to share their positive experiences.
Here are some examples of interactive, online and digital projects developed for different eye care brands for healthcare professionals and consumers. These materials are in depth, yet very user friendly.